Our campaigns

Food Forever Seeks to Educate & Inspire

Food Forever is an awareness raising initiative in support of Target 2.5 of the United Nations Sustainable Development Goals. Our aim is to make sure the importance of conserving crop and livestock diversity reaches as many people possible, so that come 2020, the prospect of ending hunger isn’t just a goal – but a reality.

We lead campaigns with support from many stakeholders – be they politicians, farmers, chefs, businesses, or individuals – to inspire, educate and drive change.

Food Forever Experience

The Food Forever Experience is an international event series that gives a glimpse of the future of food. By working with innovative chefs to cook up lesser known ingredients, we plant the seed for a more diverse, sustainable, and delicious future.

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Chefs: 2030 for 2030

2030 for 2030 is a global campaign in partnership with the Chef’s Manifesto that calls on chefs to advocate for the amazing wealth of diversity within our food system and to put it to use in their kitchens and beyond.  Our aim is to inspire 2030+ chefs from across the world to champion biodiversity by 2030 – the target year for achieving UN SDG 2.

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Since the 1900s, farmers worldwide have abandoned many traditional crops in favor of more genetically uniform, higher-yielding varieties. Today, over half the world’s plant-based nutrition comes from just 3 crops: corn, wheat, and rice. Our ecosystem of biodiversity is threatened and people are malnourished. Can this trend toward the intensive production of select crops be reversed?

Across the globe, the shift has begun. Crops forgotten over the past half-century are being rediscovered. Farmers are learning that many of these undervalued crops have the power to combat hunger, respond to climate change, promote biodiversity, provide women with livelihoods, and support healthier and more secure food systems.

To share this story, the Lexicon formed the Rediscovered Foods Initiative with support from dozens of companies, government agencies and NGOs including the Food Forever Initiative, Google, Crop Trust, the Future Food Institute, Crops for the Future, Bioversity International, Culinary Institute of America, GFAR, and Slow Food.

The initiative will capture the breadth of human ingenuity and the contagiousness of hope with a television series, a book, a traveling exhibit, and mentor support for farmers and food entrepreneurs at ten regional Rediscovered Labs in 2020.

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